Certain things in life look better when they are together. The dips and chips, Jelly and Peanut Butter, Golf and Nike, and the many other implicit ones like these. One more magical union is the pairing of a retail brand with their logo that reflects the brand in the manner it must exactly be reflected.
When this combination works fine, it increases the sales, grabbing the customer attention.
Selling an item to the customers at a higher price is not an easy job. It is not easy particularly when the same thing is available at a reduced price. This makes customers think as to what is the value addition that retail branded apparel offer to them for the money they are spending.
Logo is related to the credibility of the brand
The image attached to an established logo and a trustworthy brand belongs to a different plain altogether. Adding an established logo of a famous brand increases the value and credibility levels of apparels to a great extent. The term used for this is “Branding“.
Quality of established brands never fails
Established brands go through vigorous processes to make it to the top of the quality list. It creates confidence among the customers, making them go in for the same in a repeated manner.
Customer psychology plays a key role
Customers are comfortable with certain brands. They try out the same in a repeated manner. They use as well as recommend brand names that they are familiar with and feel long lasting attachment.
It applies to apparel brands which are preferred for psychological reasons among the many others.
The above ideas provided are to guide the new entrants about customer psychology and the influence of the same on apparel business.